The fitness world went a little mad back in July 2016 when Nike posted a photo of plus-size model Paloma Elsesser in a perfectly fitted sports bra and leggings, promising more larger sizes to come. This week they've made good on that promise, rolling out.
Interestingly, Nike's sales would look like a home run to almost any other apparel maker of its size . Sales were up in the double digits across all regions, excluding swings in currency. Nike brand footwear sales were up 18%, while footwear grew 14.
Once these data points are collected, Peach feeds them into a predictive machine-learning algorithm to determine the appropriate bra size . Somewhat ironically, the idea for the company came from someone who has never worn a bra, good or bad. Back in .
It wasn't the first time I had felt fat, but it was the first time I felt that everyone else was thin the Dutch are almost uniformly tall and slender, and there was absolutely nothing in my size . The Dutch shop assistants also tended to be very frank.
By taking the knit technology Nike has “unlocked” for its footwear—that's a favorite buzzword at Nike's Beaverton, Oregon, campus, where I learned about the Flyknit bra firsthand—and applying its learnings to bras , Nike's new bra is meant to be.
The technology for the shoe, which goes on sale next month, also was incorporated into the Nike Mag. But the Mag takes the innovation one step further with a response system called "Adapative Fit ," which Nike says, "senses the wearer and tightens or .
After the images of Nike's sports bra model Paloma Elsesser went viral, we knew it was only a matter of time before the brand would launch a plus- size activewear collection. In fact, you're probably surprised that, until a few weeks ago, the fitness.
As NPD points out, brands that play to these demands are more likely to hold onto millennial customers as they mature, and Victoria Sport takes direct aim at competitors such as Nike and Adidas that have been doing their best to lure active women to.
What the heck is Health Goth? While the term may look strange at first glance, the idea behind the wearing of head-to-toe black sportswear is simple: it promotes a way to make the fitness world more accessible to people who don't fit the stereotype of the.
The sections for each device include: The Fitbit Ultra is a clip-on accessory that you can clip on your belt, bra, shorts ... two provided links being needed to fit my wrist. The link removal tool works well and Nike seems to have thought of everything.
I was treating Hughes, founder of her own public relations agency, Six One, to a soak and polish after hearing through the grapevine that she wears an above-average shoe size . “My mother wears a 14, my sister a 13, and I'm a 12—it's an ongoing fight.
39;Fine if you happen to be a larger woman with smallish boobs (relatively) but not good for those of us who aren't as large but have proportionally larger busts.' Nike have higher support sports bras that go up to the size 38 E and up to XL in lower.