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Plus-Size Lingerie Turns Into Rare Growth Market in U.S. Apparel
That’s why it’s introducing a range of new products called Maidenform Curvy for younger Americans. Beyond that, the new Playtex Love My Curves bras come in cup sizes up to a G. “That’s a real void in the market,” said Maria Teza, vice president.

Dreaming of Bras for the Modern Woman
It was the one with gorgeous ladies, their bottoms modestly clad but their tops ensconced only in their bras, dreaming they "went shopping" -- or rode fire trucks, or crossed the Nile on Cleopatra's barge -- "in their Maidenform bras." It was shockingly.

Hanes His Way: How CEO Gerald Evans is leading Hanesbrands to conquer retail and win the Internet of underthings
The CEO of Winston-Salem-based Hanesbrands Inc. is quick to defend boxers, briefs and bras as much more than basic apparel ... portfolio that includes top-selling brands like Champion, Maidenform, Bali and Playtex. RELATED: How Hanesbrands grew from.

We Ask A Bra Expert: Does This Hanes-Maidenform Deal Really Fit?
which owns bra brands including Playtex, Bali and Wonderbra, is spending $555 million to buy Maidenform, which produces its namesake line as well as brands like Flexees, Lilyette and Self Expressions. Hanes said its strength in brands targeting full.

Not your mother's bra: Maidenform busts out big profits
Maidenform’s extremely popular One Fabulous Fit bra doesn’t promise Heidi Montag-esque cleavage ... no woman has to conform to one particular shape to feel that she is in style, says Paredes. What may have once been considered old-fashioned about.

First-Ever National Legwear Day Kicks Off Fall Season
Maidenform, DIM, Bali, Playtex, Bonds, JMS/Just My Size, Nur Die/Nur Der, L’eggs, Lovable, Wonderbra, Berlei, and Gear for Sports. The company sells T-shirts, bras, panties, shapewear, underwear, socks, hosiery, and activewear produced in the company’s.

'Whether you're golfing or ironing, get all the freedom you want': Groovy 1966 Maidenform ad promotes groundbreaking Lycra bra
In honor of Mad Men's final season premiering Sunday night, Maidenform has released one of its most successful television ad campaigns from 1966. Promoting its Lycra and nylon Tric-ol-astic bra for the 'modern' woman, the vintage Maidenform spot.

Relatives of Maidenform founders share a bit of company's history in Bayonne
BAYONNE -- Over half a century ago, when this city with blue-collar roots was humming with industry, Kenneth and Joan Rosenthal spent a few summers working at ... of 85 Brooklyn-style loft residences" in a space where "the modern bra originated.

Stylish Bra Tops Made To Be Seen
And it needn't be a Maidenform, either. This spring, designers by the dozen are offering bra-style tops as an alternative to blouses. Often looking more like bikini tops than bras, they're done in pin stripes and plaids, gingham checks and tie-dyed denim.

5 Innovative bra technologies you have to try
Chrissy Callahan is a freelance beauty/fashion writer and editor. She has written for a variety of different websites and covered everything from NY Fashion Week to interviews with top industry professionals. For the latest beauty and fa.


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