“I found it difficult to find a lingerie brand that shared the same ethos as myself: empowerment, body confidence and the non-objectification of women.” The new line of undergarments, which has antibacterial properties, is fashioned strictly from.
Kar told TechCrunch that she and co-founder Kapil Karekar started Zivame to reimagine the lingerie industry and the difficulties within the buying experience in India ... its own-brand products, but Kar said she wants to encourage women to discuss.
A recently launched lingerie brand will cater especially to transgender women. Cy Lauz, who is herself transgender, developed her underwear line, Chrysalis, after noting the lack of suitable undergarments for those who have made the transition from male-to.
The women's collection offers show-stopping ... the store will also feature its in-house brands, including 21MEN, a line of fresh, fast fashion for men; and Forever 21's lingerie and shoe line.
Customers will also find breathable cotton designs for everyday comfort and support. The brand’s market is women who look beyond tradition, with an eye on lingerie that brings more functionality and features without sacrificing style. “We strive to.
And thanks to societal pressure on women to be a certain dress ... But one clothing brand is hoping to do away with this stress with its sizing definitions: instead of numbers, Neon Moon’s lingerie comes in sizes Lovely, Gorgeous, Beautiful, Fabulous.
The second season of India Intimate Fashion Week (IIFW), first ever fashion event dedicated to lingerie ... for both men and women. The 2 nd IIFW will be opened by internationally acclaimed designer Mona Shroff. The registration of brands and designers.
Despite this, most mainstream lingerie companies cater exclusively to “straight-sized” customers, leaving curvy women with few reasonable options. The handful of major brands that do offer plus-size lingerie are frequently overpriced, inaccessible.
It accounts for 11% of the women ... In India, Hunkemöller will be competing with brands like the UK’s Marks and Spencer’s, which operates as a joint venture in India with a unit of RIL, and La Senza. The high-end lingerie sector saw the exit.
The brands can be in the premium category or one step below that," MAS Brands India CEO Vivek Mehta told . In this regard, the company will launch UK-based high- street lingerie brand Ultimo in India next month. The company, which is looking to clock a.