Fruit of the Loom, the No. 2 bra-seller for ... a change from the company’s signature push-up bra. Read or Share this story: http://www.courierpress.com/story/life/2016/07/20/why-millennials-are-going-braless/87376462.
For those times, the Fruit of the Loom Women’s Cotton Pullover Bra is perfect—just ask the nearly 2,000 Amazon shoppers who've given it five stars and made it the retailer's top-selling sports bra. And at $12.50 for a pack of three, they're too good of.
Push-up bras like the Wonderbra that emphasize cleavage have attracted business in lingerie departments all over the country. Seamless, molded styles to wear under sweaters, and sports bras ... bra purchases has a Fruit of the Loom label, which is also.
senior vice president of brand management and sales at Fruit of the Loom, in an email. According to a 2015 NPD Group study, the sports bra is the fastest growing bra style among Millennials, while ShopStyle.com reports the lace bralette represents 32.