Berlei has launched an integrated campaign to promote its new Womankind bra range. The campaign by The Monkeys aims ... launched the ‘Do it Yourself’ campaign starring Serena Williams in early August.
MORE: Serena Williams Grooving in her Bra for Berlei’s #DoItForYourself Campaign in Australia “The WOMANKIND campaign reveals all the frustrations women have endured over the years from bras,” said Barbara Humphries, The Monkeys Creative Director.
Serena Williams attended an event for lingerie and sports bra brand Berlei on Thursday, the day after the world No 1 was announced as the top seed for the Australian Open. Williams, who is the face of Berlei, took centre-stage in a TV advertising campaign.
Ever since her mother Oracene introduced her to the Australian underwear brand Berlei, Serena Williams has been their faithful customer and now she’s become their ambassador. Their sports bras have been one of Serena’s best clothing discoveries and she.
Tennis star Serena Williams looked and sounded very much like the sports superstar she is in the latest TV advertisement for Berlei, where she showed off toned abs in a leather skirt and black-and-white Berlei bra. BOUNCE. “However you like to move.
Serena Williams's favorite bra—from an under-the-radar Australian label—is not only the stuff of magic, but is also now available in the U.S. for the first time. Cue all the clapping emojis, right? Turns out that Williams doesn't just wear Berlei bras.
Serena Williams won the Australian Open five times. She is ranked the No. 1 female tennis player in the world. If Serena ends up winning this year’s Australian Open, she will have won her 19th Grand Slam singles title. Steffi Graf currently has 22 wins.
We all know how excellent tennis champ Serena Williams‘ skills are on the court ... is the ambassador of the Australian intimates brand Berlei, and she just put the label’s new sports bra through the ultimate stress test — showing its crazy level.
To introduce Australia’s number one sports bra brand to the US, 22-time Tennis Grand Slam champion and Berlei Sport ambassador Serena Williams will lead a sport-themed launch event in Macy’s New York City flagship store, Herald Square store.
The Monkeys has created its first ad for Berlei, launching a new bra called ‘Womankind’ to help women ... an online content piece with Emotive, featuring pregnant Serena Williams. Barbara Humphries, creative director at The Monkeys, said.